Press Kit

We Tried to Talk Him Out of It.

BAUTASTOR is not a pro-AI band. Our singer also runs an AI company. He didn't ask. Press assets, story angles, and a real story below.

“We record on reel-to-reel tape and deploy AI against the platforms. That's not a contradiction. That's the weapon.”

Fredrik Brunnberg · BAUTASTOR / HEIMLANDR
BAUTASTOR, Swedish psychedelic rock band

BAUTASTOR

The band behind Indiependr.ai

19
AI tools
$39
per month
72h
change promise
100K+
tracks / day on Spotify

The Story

Two capsule versions and three full-length angles. Pick what fits your publication. Copy, paste, publish, or reshape.

Capsule

The Tweet

~45 words

BAUTASTOR (Swedish psych-rock, records to tape) reunited after 7 years. The band didn't vote for AI. Our singer also runs an AI company. He went missing for six months, came back saying "I solved it," and handed us Indiependr.ai. 19 tools built by HEIMLANDR.io to beat the industry. Beta 2026.

The Blurb

~190 words

OK, let's tell a story. BAUTASTOR is a Swedish psych-rock band. We record live to reel-to-reel tape. Seven years off, then we came back planning to take it slow. That didn't last. The industry we came back to was worse than the one we left. +100,000 tracks upload to Spotify every day and the curve keeps climbing. A growing share is AI-generated slop gaming algorithms and siphoning royalties from the same finite pool that pays real bands. The platforms have no incentive to stop it. For them, the future is a dream: endless catalog, zero artist demands, no touring costs. The band didn't vote for AI in this industry. Most bands didn't. We can't help that our singer, Fredrik Brunnberg, also runs an AI company (HEIMLANDR.io, founded 2023). We tried to talk him out of it. He wanted to play music with us. He also saw something we didn't. So he went into a room for six months. No tour. No posts. No explanations. He came back looking like a mad scientist and said, "I solved it." He handed us Indiependr.ai. 19 integrated tools. One login. $39/month. A 72-hour promise: if the industry shifts, the counter ships within three days. We keep recording on tape. He keeps hunting parasites. We're all fine with it now.

Pick an angle

Angle: The Band Story

~470 words

OK, let's tell a story. BAUTASTOR is a Swedish psychedelic rock band. We record on old reel-to-reel tape machines. We chase warm analog sound. After seven years of silence, we came back. The plan was to take it slow. That didn't last. The industry we came back to was worse than the one we left. We could feel it by the second weekend. Shows alone no longer move the needle. You need to hit 10 platforms at once or pay $500 to $1,000 a month just to get some traction. We came back to play music, not to run a 15-platform digital marketing campaign. Let's make this clear. BAUTASTOR is not a pro-AI band. Most bands aren't. There is not a single artist out there who loves social media or streaming platforms. The way the industry built these systems is a complete attack on all of us. We can't help that our singer and frontman runs a tech company. Fredrik Brunnberg sings and plays guitar in BAUTASTOR. He also runs HEIMLANDR.io, an AI technology company he founded in 2023. When the band came back, he saw the industry from two ends at once: the musician getting crushed, and the technologist who understood exactly how the crushing was engineered. We tried to talk him out of it. We wanted to tour, record, grind back. He saw a different problem. Most of us didn't really want to look at it. He did. Then he disappeared. Six months. No tour. No posts. No explanations. He pulled a team of developers from HEIMLANDR into a room and locked the door. When he came back out, he looked like a mad scientist and said, "I solved it." He came back with Indiependr.ai. 19 integrated AI tools in one place. One login. $39/month. An AI manager that doesn't ask for permission. A system called DDoS (Distributed Discovery of Sound) that drives real traffic everywhere at once. A 72-hour promise: if the industry shifts, the counter ships within three days. Don't confuse the three things here. BAUTASTOR makes music on tape. HEIMLANDR makes technology. Indiependr.ai is what came out of the room. Fredrik is the one stuck in all three, which is how this happened at all. The band is back in the studio at Missing Man Recordings in Stockholm for another round of tape madness. We record live. One take. Hit or miss. Singles are rolling out ahead of the next album. This is PunkRock Tech from HEIMLANDR.io. Ten years of revenge is a very strong energy. We go together, or we don't go at all.

Angle: The Industry Story

~430 words

The music industry did a 360-degree turn, and nobody's talking about it. Ten years ago the platforms were rough but survivable. You could fight the algorithms and sometimes win. Today the math is broken. +100,000 tracks upload to Spotify every day and the curve keeps climbing. A growing share is AI-generated slop, engineered to game algorithms and siphon royalties from the same finite pool that pays real bands. There are no gates on AI in this industry. None. The moment the platforms realized people would actually listen to this stuff, the posture flipped. No enforcement. No limits. No meaningful disclosure. For them, the future is a dream: endless catalog, zero artist demands, no touring costs, no opinions. Real artists are expensive. Real artists want royalties. Real artists are a problem to be engineered away. BAUTASTOR is a Swedish psych-rock band that reunited after seven years off. Their singer and guitarist, Fredrik Brunnberg, also runs HEIMLANDR.io, an AI technology company he founded in 2023. He saw the picture from both ends. The band wanted to grind. He knew the grind was the trap. He disappeared for six months with a team of developers and came back with Indiependr.ai. 19 integrated tools. One login. $39/month. Every tool runs on autopilot, manual, or semi. An AI manager that runs from a phone, does not ask for permission, and operates with knowledge of the platforms' own algorithms. A system called DDoS (Distributed Discovery of Sound) that drives real traffic everywhere at once. It kills the streaming platforms' dependency business model because it doesn't leave artists begging for reach. HEIMLANDR committed to stay so dynamic that if something shifts in the industry, the counter ships within 72 hours. Try finding another company on earth that makes a claim like that. The second half of the promise is inward-facing. Indiependr.ai is built to keep evolving alongside the artists using it. The platform listens to the people it serves. The more artists join, the stronger the network gets and the more real the system becomes. A platform that listens to its users is, in this business, an anomaly. The people who built the groundwork of the modern music industry mostly came from a parasitic mindset. Money makes an asshole 10 times the asshole, and that's very visible here. If you're an artist and you've felt that something is severely broken, you were not wrong. It is. Indiependr.ai is not an app. It's the counter-move.

Angle: A Warning for Creators

~500 words

This one is for the producers, the engineers, and anyone who still cares about music as a craft. I'm Fredrik Brunnberg. I sing and play guitar in a Swedish psych-rock band called BAUTASTOR. I also run an AI company called HEIMLANDR.io. I built Indiependr.ai with my team because I couldn't watch the industry do what it's doing to artists anymore. But before we get to the platform, I need to tell the rest of you something. I don't care if you end up on Indiependr.ai or somewhere else. Just hear this. Be careful with these AI music tools. Suno, ElevenLabs, Lyria, the rest. What they built is technically impressive. The engineering is real. I respect it. But something is off in the frequency. I've worked as a producer for years. You develop a particular kind of hearing. You can't always name what you're hearing, but you learn to trust it. Put on AI-generated music for 30 minutes with a normal mind and really listen. Your head starts to hurt. You get dizzy. The frequency feels dead. I cannot put my finger on exactly what they did to cause this, and I will not pretend I have proven it in a lab. But I know by trade that something is off, and it is not good for you to have in your ears for hours. The bigger problem is what it does to you as a creator. Real music takes years of pain and suffering and love and honest attention. It asks you to look inside. It asks you to spend time in your own personal darkness so you can bring something real back out. When that process gets compressed into a sentence and a button click, something in you dies. You get dumbed down. Your own creativity rots from the inside while you are producing more output than ever. Self-analyze. Watch your own behavior, your feelings, and your mindset while using these tools. Notice what happens to your creativity. Notice what happens when you stop. And remember this. In their eyes, you are a product. They don't give a shit as long as their pockets fill up. Take your stand. This will go well or it will go to hell. But for your own safety, stay vigilant. We are using AI to beat the disaster the industry has built. Never to make the music itself. The day I use AI to write a BAUTASTOR song is the day I retire. Most of the band didn't vote for AI in the first place, and I can't help that I ended up here. But I can make sure Indiependr.ai stays on the right side of the line. Stay vigilant.

What's Next for BAUTASTOR

The album is out. The machine is warming up.

BAUTASTOR album cover, horned owl illustration
Released

The 7-year album, out now

Back from silence. Recorded live to tape. Streaming on all platforms.

Stream the album
Rolling out

Singles toward the next record

A handful of singles dropping over the coming months, leading into the next full album.

Up next

Back in the studio at Missing Man Recordings, Stockholm

Another round of tape recording madness. We record live. One take. Hit or miss.

missingmanrecordings.com

Our Position on AI

+100,000 tracks upload to Spotify every day and the curve keeps climbing. A growing share is synthetic slop gaming algorithms and siphoning royalties from the same finite pool that pays real bands. The platforms have no incentive to stop it. For them, the future is a dream: endless catalog, zero artist demands, no touring costs.

The band didn't vote for AI. Most bands didn't. We also don't build tools to generate music. We build tools so real musicians can fight back. Fight algorithms with algorithms. Use AI for the business grind so artists can stay human on the creative side. The era of AI is automation. So we automated the war.

We're not anti-AI. We're anti-slop. And we're coming for the parasites.

The Ecosystem

Four pieces, one mission. Give independent artists a fighting chance.

Listen to BAUTASTOR

Hear what analog psychedelic rock sounds like in 2026.

Stream on all platforms

Logos

Click to open full-res. WebP, transparent background. Dark-variant and SVG on request.

Indiependr.ai wordmark logo
Indiependr.ai icon mark

Live

Click to open full-res. Right-click to save.

BAUTASTOR live,festival stage, crowd viewBAUTASTOR live,on stage performanceBAUTASTOR live,festival crowd and stage lightsBAUTASTOR live,on stageBAUTASTOR live,performanceBAUTASTOR live,stage lightsBAUTASTOR live,band on stageBAUTASTOR live,showBAUTASTOR live,portrait

Fight algorithms with algorithms.
Keep the humans human.
Automate the war.

Key Facts

PlatformIndiependr.ai
Initiated byBAUTASTOR (Swedish psychedelic rock band)
Created byHEIMLANDR.io (AI technology company, founded 2023)
Founder/CEOFredrik Brunnberg (singer/guitarist of BAUTASTOR)
Tools19 modules (autopilot, manual, or semi)
Pricing$39/mo solo, $22/mo per band member
StagePrivate beta, public beta 2026
LocationSweden
GenreSwedish psychedelic rock (analog/reel-to-reel tape)
CategoryMusic tech / AI / Independent artists

Press Pack

Logos, album cover, and live photos above are direct downloads. For anything else, email us and we'll send within 24 hours.

On request

  • · Indiependr.ai logo pack (SVG, PNG, dark variants)
  • · BAUTASTOR studio shots and hi-res live originals
  • · Single covers and additional album artwork
  • · Platform screenshots (dashboard, GridTV, key features)
  • · Fredrik Brunnberg founder portraits
Request press pack

Write About Us. We Write About You.

1.

You write a piece. The band, the platform, the ecosystem, the AI-vs-slop angle. Whatever fits your publication best.

2.

We feature you as a launch partner on the Indiependr.ai landing page with a permanent backlink.

3.

We blog about your publication on our platform blog, driving our user base to your content.

Early partners get the most visibility as traffic ramps around launch. First movers win.

Contact

Fredrik Brunnberg

CEO of HEIMLANDR.io · Singer/Guitarist of BAUTASTOR